Long-tail keywords specific, multi-word phrases that are less competitive play an increasingly important role in SEO strategies. Unlike broad, high-volume terms, long-tail keywords tend to attract searchers who are further along in the buying journey and have more specific intent. For example, instead of targeting a general keyword like  shoes,  a long-tail keyword might be  comfortable running shoes for women.  Although long-tail keywords typically have lower search volume, they often yield higher conversion rates because the users searching for them know exactly what they're looking for. Moreover, long-tail keywords allow smaller businesses to compete more effectively. Since these terms face less competition, it's easier to rank higher in search results, ultimately driving more qualified traffic to the site. Incorporating long-tail keywords into content, product descriptions, and blog posts can help businesses connect with niche audiences, improve their search visibility, and achieve better ROI on their SEO efforts. By regularly updating their keyword lists and staying attuned to user trends, businesses can maintain a steady stream of relevant, targeted traffic.